As much as people say I am overintellectualisng

At best I can ignore Boris Johnson rather than directly attacking him, but by setting our informed and rational arguments as I have done today on LeaveHQ, I am by default undermining the main campaign. I am saying that we will comply with regulation and we will spend more on aid and that we will in all likelihood keep open borders.

Virtually everything I have said from the beginning has contradicted just about every mainstream spokesman - yet the reactions to such posts tend to suggest that my analysis is some of the best around. I am flattered that people think this but if it is true, then it's not by accident. Unlike Boris Johnson, I have put the work in. I have learned a lot but there is still so much yet to learn with so little time.

In fact, just the IMO aspect of this debate is enough to sucker me in for a lifetime of study and I am rather sad this will be a shorter campaign as I will likely never get another opportunity to immerse myself in such a fascinating field.

Sadly I feel it is all for naught. As much as people say I am overintellectualisng, even intelligent folk don't seem to grasp the importance of comprehensively winning the intellectual arguments or why it matters to have a competent campaign with good answers. I am at a loss to understand why they don't grasp it - no matter how many times I explain it. Apparently vacuous nonsense is worrying from the mouth of Farage but it's fine when Boris Johnson does it. Beats the hell out of me.

As to fixating on detail and "over intellectualising", you might note that the prime minister himself has been talking about WTO rules and non-tariff barriers which is more than Daniel Hannan or Ruth Lea have ever managed to grasp in promoting their respective Brexit theories.

Not only does the Leave campaign need to meet the prime minister on his own turf, we need to comprehensively demolish each and every one of his arguments rather than resorting to hackneyed mantras like "of COURSE they will want to trade with us". Of course they will - but on whose terms and to whose advantage? Those are questions that need to be answered along with the more basic question of "why bother?"

In this repeated whinges about the EU are insufficient and nothing we whinge about in that regard captures the public's imagination. While EU monomaniacs have been bleating on about Boris Johnson today, normal people are far more concerned with Tory cuts to disability benefits. Cuts that have a demonstrable impact on their lives. What we have to do is spell out why Brexit matters to them.